Last updated: July 24, 2026

Contents

1. Contact Us
2. Collection of Personal Information
3. Use of Personal Information
4. Disclosure of Personal Information
5. Your Choices
6. Retention of Personal Information
7. Security of Personal Information
8. Using the Services from Outside the U.S.
9. Children's Privacy
10. Links To Other Sites and Services
11. Additional Notice To Residents of Applicable U.S. States

Contact Us

The controller of your personal information covered by this Privacy Policy for purposes of European, Canadian, or other applicable data protection legislation is Woof Pet Inc. If after reviewing this Privacy Policy you have any questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at team@mywoof.com or by mail using the details provided below:

Woof Pet Inc., 6795 Broadway St., STE 800, Denver, CO 80221, United States

Collection of Personal Information

Depending on how you engage with the Services, we may collect the following categories of personal information about you. We may also collect other personal information that is not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed to you.

• Contact information, such as your first and last name, email address, postal address, phone number, and social media handle.
• Professional information, such as the contact information and related company information of our distributors, resellers, or ambassadors.
• Order history, such as records of products purchased, billing and shipping addresses, and your payment amounts and payment methods used to complete transactions. Payment processing services in connection with the Site are provided by a third-party payment processor.
• Account information, such as the username and password that you use to register for an account, your profile information, and your preferences.
• Demographic information, such as gender, age, household income, education, occupation, lifestyle.
• Marketing preferences, such as your preferences for receiving communications about our products and related promotions, and details about how you engage with our communications.
• Survey responses, such as the information you provide in response to our surveys, sweepstakes, contests, or questionnaires that we sponsor.
• Communications, such as information you provide when you contact us with questions, feedback, survey responses, or otherwise correspond with us. We and our service providers may also record or monitor any call or chat you have with us for quality control or training purposes, marketing purposes, or to enforce our rights.
• Online activity information, such as linking pages, pages or screens viewed, time spent on a page or screen, navigation paths between pages or screens, information about activity on a page or screen including content or videos viewed, access times, duration of access, and other online activity information.
• Device information, such as computer and mobile operating system, operating system type and version number, wireless carrier, manufacturer and model, browser type, screen resolution, general location information such as city, state, or geographic area, and other device information collected automatically.

We may collect the categories of personal information described above from the following sources:

• Personal Information You Provide Us. We collect the personal information that you voluntarily provide to us while using our Services, including purchasing a product, creating an account, signing up for our marketing emails, completing a webform, or otherwise communicating with us.
• Personal Information from Third Parties. We may collect personal information about you from our service providers, advertising and joint marketing partners, distributors and resellers, data providers, and public sources, such as forums or social media platforms. We may merge or combine such personal information obtained from third parties with the personal information we collect from you directly or automatically.
• Personal Information Collected Automatically. We, our service providers, and our advertising partners may automatically log information about you, your computer or mobile device and your activity over time on our Services and other sites and online services, such as the online activity and device information listed above. To facilitate this automatic collection, we may use the following technologies:
  • Cookies, which are text files that websites store on a visitor's device to uniquely identify the visitor's browser or to store information or settings in the browser for the purpose of helping you navigate between pages efficiently, remembering your preferences, enabling functionality, helping us understand user activity and patterns, and facilitating online advertising.
  • Flash cookies, or locally-stored objects, which are used on websites for purposes similar to cookies but allow storage of a larger amount of data.
  • Web beacons, also known as pixel tags or clear GIFs, which are typically used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked, typically to compile statistics about usage of websites and the success of marketing campaigns.
  • Local storage, which is used to save data on a visitor's device. We may use data from local storage to, for example, turn on web navigation, store multimedia preferences, customize what we show you based on your past interactions with our Services, and remember your preferences.
  • Session-replay technologies, which are third-party software programs that we may use on the Site to record a video replay of user's interactions with the Services. The video replay may include users' clicks, mouse movements, scrolls, typing, and other activity taken during the session. We use these replays for research and development purposes, such as to help us troubleshoot problems with the Services, understand how users interact with and use the Services, and identify areas for improvement.
  • Chat technologies, to operate the chat features that you can use to communicate with us through the Site. Our chat vendors and other third parties may access and use the device information and online activity information described above, and monitor and record your chats, for the purposes described in this Privacy Policy. In most cases, when you use these features, you are communicating with a digital agent and not a human.
• Referrals. Users of our products and Services may have the opportunity to refer friends or other contacts to us. Please do not provide us with another person's contact information unless you have permission to do so.

Use of Personal Information

Woof's primary purpose in collecting personal information is to provide you with the products and services that you request. We also use personal information for the purposes set forth below and as otherwise described in this Privacy Policy or at the time of collection.

Providing Our Products and Services

We use personal information to provide our Services, including the products and Site. For example, we may use personal information to:

• provide, operate, and improve the Site and Services;
• enable the purchase of our products on the Site and through resellers;
• establish, manage, monitor, and maintain your account;
• process and fulfill your order;
• fulfill the terms of a written warranty or product recall;
• verify your identity and determine your eligibility for offers or promotions;
• improve and personalize your experience on or with the Services;
• communicate with you about the Services, including providing notices about your account or order (e.g., order and shipping confirmations, security alerts, and support and administrative messages), and responding to any of your requests, feedback, or questions;
• provide any surveys, questionnaires, sweepstakes, contests, or promotions you participate in;
• provide maintenance and support; and
• fulfill any other purpose for which you provide personal information.

Artificial Intelligence Tools

When operating our business, we may use services or applications that are supported by artificial intelligence (AI) or machine learning technologies. For example, we may use such technology to support our marketing or advertising efforts, to develop or improve products, features, or functionality, or to improve how we address your support requests or inquiries. Depending on how you interact with us or if you engage with an AI-powered feature, your personal information may be processed to provide relevant outputs or to improve the models we use. Unless you receive a supplemental privacy notice relating to such services, your personal information will continue to be treated in the same ways that are described in this Privacy Policy.

Direct Marketing

We may use your personal information to send you Woof-related or other marketing communications as permitted by law. You may opt-out of our marketing and promotional communications as described in the section titled "Your Choices" below.

Targeted Advertising

We may contract with third-party advertising companies and social media companies to help us advertise our products and Services, identify potential customers, and display ads on our Services and other sites and services. These companies may use cookies and similar technologies to collect information about you (including the device information and online activity information described above) over time across our Services and other sites and services or your interaction with our emails, and use that information to serve ads that they think will interest you and/or use hashed customer lists that we share with them to deliver ads to you and to similar users on their sites and services. You can learn more about your choices for limiting targeted advertising under the section titled "Your Choices" below.

Research and Development

We may use your personal information for research and development purposes, including to analyze and improve the features and functionality of our Services, understand and analyze the usage trends and preferences of our users, and develop and improve our Services, products, and business. As part of these activities, we may create aggregated, de-identified or other anonymous data records from your personal information and other individuals whose personal information we collect. We make personal information into anonymous data by removing information that makes the data personally identifiable to you. We may use this anonymous data and share it with third parties for our lawful business purposes.

Compliance, Fraud Prevention, and Safety

We may use your personal information to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities; protect our, your, or others' rights, privacy, safety or property (including by making and defending legal claims); audit our internal processes for compliance with legal and contractual requirements and internal policies; enforce the terms and conditions that govern the Services; and prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.

With Your Consent

We will use and disclose your personal information in accordance with your prior direction or, in some cases, we may specifically ask you for your consent to collect, use, or share your personal information, such as when required by law.

Disclosure of Personal Information

In addition to the specific situations discussed elsewhere in this Privacy Policy or at the point of collection, we may disclose your personal information to the following entities or persons.

Service Providers

Companies and individuals that provide services on our behalf or help us operate the Services or our business. For example, we work with service providers that help us with order fulfillment, shipping, payment processing, customer support, web hosting, analytics, research and development, product development, email and text message delivery, marketing, database management services, and risk and fraud mitigation. No mobile information will be shared with third parties for marketing or promotional purposes, but such information may be shared with our service providers to provide texting services or as legally required.

Advertising Partners

Third parties who we partner with for advertising campaigns or that collect information about your activity on the Services and other online services for the purposes described in the "Targeted Advertising" section above. Mobile information will not be shared with third parties for marketing or promotional purposes, but, as stated above, such information may be shared with our service providers to provide texting services or as legally required.

Shopify

This Site is hosted by Shopify. To provide the Site and certain Services, your personal information will be processed by Shopify as well as third parties that may be located in other countries. We may also use certain Shopify enhanced features (e.g., product and store customizations, analytics, and advertising services). To provide these enhanced features, Shopify incorporates data and information obtained from your interactions with our Site, with other Shopify merchants, and with Shopify. This may enable us to, for example, market to potential customers on third-party marketing platforms who made purchases with other Shopify merchants and who may also be interested in our products. Similarly, other Shopify merchants may make you offers that you may be interested in. For more information about how Shopify processes personal information, please visit the Shopify Consumer Privacy Policy. To opt-out of having your personal information used by Shopify for these targeted advertising purposes, visit the Shopify Privacy Portal.

Sweepstakes and Joint Marketing Partners

We may disclose your personal information to our partners in order to provide you with content and other features through the Services, and such partners may send you promotional materials or otherwise contact you regarding products and services that they offer. When you choose to enter a contest or sign up for a sweepstakes, we may share the personal information you provide as part of the offer with the named co-sponsors or other third parties affiliated with such offer.

Other Users and the Public

Other users of the Services and the public, when you disclose personal information for public use. For instance, you may be able to review a product that you purchased, and we will display your name or username along with the content you submit. We do not control how other users or third parties use any personal information that you make available to them.

Professional Advisors

Persons, companies, or professional firms providing Woof with advice and consulting in accounting, legal, tax, financial, debt collection, insurance, and other matters, where necessary in the course of the professional services that they render to us.

Authorities and Others

Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate to comply with law or for the compliance, fraud prevention, and safety purposes described above.

Related Companies

We may share your personal information with companies that are affiliated with us (that is, that control, are controlled by, or are under common control with us) or may be affiliated with us in the future for the purposes described in this Privacy Policy.

Business Transaction Participants

We may sell, transfer, or otherwise disclose some or all of your personal information to third parties in connection with any business transaction (or potential transaction) involving a merger, acquisition, sale of shares or assets, financing, consolidation, reorganization, divestiture, or dissolution of all or a portion of our business (including in connection with a bankruptcy or similar proceedings).

Your Choices

Your Privacy Rights

Depending on where you live and subject to certain legal limitations and exceptions, you may have certain rights relating to your personal information depending on applicable law in your jurisdiction, such as the rights listed below. Please note, these rights may not apply in your jurisdiction or may otherwise be limited by applicable law.

• Right to Confirm Processing. The right to confirm whether we are processing personal information about you and, in some cases, to obtain certain details about our collection and use of your personal information, including, where applicable:
  • the categories of personal information collected;
  • the categories of sources from which we collected the personal information;
  • the business or commercial purposes for which the personal information was collected, sold, or used for targeted advertising;
  • the categories of personal information disclosed to third parties (if any), and the recipients to whom this personal information were disclosed;
  • the categories of personal information "sold" (if any), and the third parties to whom the personal information was sold; and
  • the categories of personal information shared for cross-context behavioral advertising or targeted advertising purposes (if any), and the categories of recipients to whom the personal information was disclosed for these purposes.
• Right to Access & Portability. The right to obtain access to the personal information we have collected about you and, where required by law, the right to obtain a copy of the personal information in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the data to another entity without hindrance.
• Right to Correct. The right to correct inaccuracies in your personal information, taking into account the nature of the personal information and the purposes of the processing of the personal information.
• Right to Delete. The right to request the deletion of personal information that we maintain about you, subject to certain exceptions.
• Right to Opt-Out of "Sales." If we "sell" your personal information within the meaning of applicable U.S. state privacy laws, you can request to opt-out of such sales. In most cases, a "sale" is defined as the disclosure of personal information to a third party for monetary consideration or, in some cases, for other valuable consideration.
• Right to Opt-Out of Targeted Advertising or Sharing for Cross-Context Behavioral Advertising. If we share or use your personal information for purposes of cross-context behavioral or targeted advertising within the meaning of applicable U.S. state privacy law, you can request to opt-out.
• Right to Non-Discrimination. The right not to receive retaliatory or discriminatory treatment for exercising any of the rights described above. However, please note that if the exercise of the rights described above limits our ability to process personal information (such as in the case of a deletion request), we may no longer be able to provide you our services or engage with you in the same manner.
• Right to Appeal. Depending on your state of residency, you may be able to appeal a decision we have made in connection with a request you submit to us to exercise one of your privacy rights under applicable state privacy law. All appeal requests should be submitted by contacting us at the email address provided at the outset of this Privacy Policy with the subject line, "Privacy Request Appeal." If you have concerns about the results of your appeal, depending on your state of residency, you can contact the Attorney General in your state.

Exercising Your Privacy Rights

To request to exercise the privacy rights listed above where available under applicable law, please call us toll-free at 877-611-8207 or complete our webform available here: Privacy Request Portal.

If you wish to opt-out of "sales" or sharing of your personal information for targeted or cross-context behavioral advertising purposes as it relates to the use of cookies and other tracking technologies on our Site, click the Your Privacy Choices link at the bottom of our Site. Where required by applicable law, the Site also recognizes the Global Privacy Control (GPC) signal. Note that due to technological limitations, if you visit our Site from a different computer or device, or clear cookies on your browser that store your preferences, you will need to return to the Site to select your preferences and/or rebroadcast the GPC signal.

We reserve the right to verify your identity and confirm you are a resident of a state that offers the relevant right(s) before processing your request. In order to verify your identity, we will generally either require the successful login to your account or the matching of sufficient information you provide us to the information we maintain about you in our systems. As a result, in most cases we require requests to include your email address. Although we try to limit the personal information collected in connection with a request to exercise any of the above rights, certain requests may require us to obtain additional personal information from you. In certain circumstances, we may decline a request, particularly where we are unable to verify your identity or locate your information in our systems, where you are not a resident of one of the eligible states, or where an applicable exception or exemption applies.

If you are an authorized agent acting on behalf of another consumer, please clearly indicate this fact and your authority to act on such consumer's behalf. We may require the consumer's proof of identification, the authorized agent's proof of identification, and any other information that we may request in order to verify your request as permitted by law, including evidence of valid permission to act on the consumer's behalf.

You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee or decline to comply with your request if your request is clearly unfounded, repetitive, or excessive.

We try to respond to all legitimate requests within 45 days of your request, or as otherwise required by applicable law. Occasionally it may take us longer than 45 days to respond, for instance if your request is particularly complex or you have made a number of requests. In this situation, we will notify you of the delay, and may continue to update you regarding the progress of our response.

Review or Update Your Account Information

If you have a registered account with us, you may review and update certain personal information in your account profile by logging into the account. If the Site or Services do not permit you to update or correct certain personal information, please submit a request to us using the contact information listed at the outset of this Privacy Policy. Note that we may keep historical information in our backup files as permitted by law.

Opt-Out of Email Marketing Communications

You may opt out of marketing-related emails by following the opt-out or unsubscribe instructions located at the bottom of the email or by contacting us using the contact information listed at the outset of this Privacy Policy. You may continue to receive service-related and other non-marketing emails (e.g., order information).

Opt-Out of Marketing Text Messages

We may offer communications via text messages sent by us or any of our service providers, such as for customer service, account-related, or marketing purposes. To stop receiving text messages from us, reply STOP to any text message you receive from us, or send your request and mobile telephone number to the email address listed at the outset of this Privacy Policy. Note that we may send you a message to confirm receipt of your STOP request.

Cookies

Most browsers let you remove and/or stop accepting cookies from the websites you visit. To do this, follow the instructions in your browser's settings. Many browsers accept cookies by default until you change your settings. If you do not accept cookies, however, you may not be able to use all functionality of the Services and it may not work properly. For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit www.allaboutcookies.org.

Analytics

We may use Google Analytics and other analytics providers to help us analyze how our Site is being accessed and used. You can learn more about Google Analytics cookies by clicking here and about how Google protects your data by clicking here. To opt-out of Google Analytics, you can download and install the Google Analytics Opt-out Browser Add-on.

Advertising Choices

You can limit the use of your information for targeted advertising by blocking third-party cookies in your browser settings, using browser plug-ins/extensions, and/or using your mobile device settings to limit the use of the advertising ID associated with your mobile device. You can also opt out of targeted ads from companies participating in the following industry opt-out programs by visiting the linked websites: the Network Advertising Initiative and the Digital Advertising Alliance. Some of the companies we work with may offer their own opt-out mechanisms. For example, you can learn more about how Google uses cookies for advertising purposes by clicking here and opt-out of ad personalization by Google by clicking here. To learn how Shopify may use your personal information in connection with providing enhanced services to Woof, such as targeted advertising services, visit the Shopify Consumer Privacy Policy, and to opt-out of ad personalization by Shopify, visit the Shopify Privacy Portal.

Many of the opt-out preferences described in this section must be set on each device or browser for which you want them to apply. Please note that some of the advertising companies we work with may not participate in the opt-out mechanisms described above, so even after opting-out, you may still receive interest-based advertisements from other companies. If you opt-out of interest-based advertisements, you will still see advertisements online but they may be less relevant to you.

Do Not Track

Some Internet browsers may be configured to send "Do Not Track" signals to the online services that you visit. The Site currently does not respond to "Do Not Track" signals. To find out more about "Do Not Track," please visit http://www.allaboutdnt.com.

Retention of Personal Information

We will retain your personal information for as long as necessary to fulfill the purpose of collection, including for the purposes of satisfying any legal, accounting, or reporting requirements, to establish and defend legal claims, for fraud prevention purposes, or as long as required to meet our legal obligations. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.

Security of Personal Information

No method of transmission over the internet, or method of electronic storage, is fully secure. While we use commercially reasonable efforts to protect your personal information from the risks presented by unauthorized access or acquisition, we cannot guarantee the security of your personal information.

Using the Services from Outside the U.S.

Woof is headquartered in the United States, and we may have distributors and service providers in the United States and other countries. Please be aware that your personal information may be transferred to, stored, or processed in the United States and other locations for the purposes described in this Privacy Policy, including for transaction processing, fraud prevention, and to otherwise provide the Services. Privacy laws in the locations where we handle your personal information may not be as protective as those in your jurisdiction. By providing your personal information, where applicable law permits, you specifically and expressly consent to such transfer and processing and the collection, use, and disclosure set forth in this Privacy Policy.

Children's Privacy

We do not knowingly solicit or collect personal information online from children under the age of 18. Please contact us as provided in the "Contact Us" section if you believe we may have collected such information.

Links To Other Sites and Services

The Services may contain links to other websites and online services operated by third parties. These links are not an endorsement of, or representation that we are affiliated with, any third party. In addition, our content may be included on web pages or online services that are not associated with us. We do not control third party websites or online services, and we are not responsible for their actions. Other websites and services follow different rules regarding the collection, use and sharing of your personal information. We encourage you to read the privacy policies of the other websites and online services you use.

Additional Notice To Residents of Applicable U.S. States

The following disclosures supplement the information provided elsewhere in this Privacy Policy and apply to residents of certain U.S. states where local law requires us to provide additional information about our processing activities. For purposes of this section, "personal information" means "personal data" or "personal information" as such term is defined under applicable U.S. state privacy law but does not include information exempted from the scope of such law.

Your Privacy Rights

Please refer to the "Your Choices" section above for a list of privacy rights potentially available to you.

Personal Information Collected and Purposes of Collection and Use

The list below summarizes the personal information we collect, or have collected in the 12 months preceding the last updated date of this Privacy Policy, by reference to the categories specified in the California Consumer Privacy Act, as amended (CCPA). Examples in the list refer to the types of personal information described in the section titled "Collection of Personal Information."

• Identifiers, such as contact information.
• Customer Records, such as account information, marketing preferences, survey responses, and communications.
• Commercial Information, such as order history and survey responses.
• Internet or Network Activity, such as device information and online activity information.
• Audio or Electronic Information, such as recorded calls and chats.
• Professional Information, such as company details or job title.
• Inferences, such as inferences drawn from the personal information identified above to create a profile reflecting your preferences, characteristics, or behavior.

We may collect these categories of personal information from various sources as described in the section titled, "Collection of Personal Information."

The purposes, including the specific business and commercial purposes, for which we process these categories of personal information are described in the section titled, "Use of Personal Information."

The categories of third parties to whom we disclose this information is described in the section above titled "Disclosure of Personal Information."

To the extent that we may collect sensitive personal information (as defined under the CCPA), we only use or disclose it for purposes permitted under the CCPA (e.g., to provide the Services, detect security incidences and prevent fraud, and to verify and maintain the quality of the Services). We do not collect or use sensitive personal information for the purpose of inferring characteristics about California residents.

We may at times receive or process personal information to create deidentified data that can no longer reasonably be used to infer information about, or otherwise be linked to, a particular individual or household. Where we maintain deidentified data, we will maintain and use the data in deidentified form and not attempt to reidentify the data except as required or permitted by law.

Personal Information We Disclose, "Sell," or Share for Cross-Context Behavioral or Targeted Advertising Purposes

Each of the categories of personal information we collect may be disclosed, or has been disclosed in the 12 months preceding the "last updated" date of this Privacy Policy, to the parties identified in the section above titled "Disclosure of Personal Information" to operate our business or for another business purpose as described in this Privacy Policy or otherwise disclosed to the consumer.

Additionally, the following categories of personal information are, or in the 12 months preceding the "last updated" date of this Privacy Policy have been, "sold" for monetary or other valuable consideration, shared for cross-context behavioral advertising or targeted advertising purposes, as those terms are defined under applicable state privacy law, to our advertising partners (described in the section above called "Disclosure of Personal Information"): Individual Identifiers, Customer Records, and Internet or Network Activity (each as further described in the section above called "Collection of Personal Information"). To exercise your right to opt-out your personal information from such processing activities, please submit your privacy rights request through the methods described under section above titled, "Your Choices."

We do not knowingly "sell" or share for "targeted advertising" or cross-context behavioral advertising purposes the personal information of consumers we know to be less than 18 years of age.

Notice of Financial Incentive

We may offer certain financial incentive programs that can result in different price or service levels, provided that such programs are reasonably related to the value of your personal information to us. For example, we may offer product discounts or special promotions to users who sign up for our marketing email communications, referral programs, ambassador programs, or giveaways, sweepstakes, contests, or other similar promotional campaigns. We typically ask you to provide your email address or other contact information in order to participate in these programs or campaigns.

We offer these programs and campaigns because, among other things, the value of your personal information to us is related to the value of the discounted product, services, or other benefits that you obtain or that are provided as part of the applicable program or campaign. This value is based on the expense related to offering those products, services, and benefits to participants, along with other factors such as whether and to what extent you take advantage of (or opt-out from) any offerings and whether we are able to use the data we collect from you.

When we offer any program or campaign, there is no obligation to opt-in, and you may withdraw at any time by contacting us using the designated method set forth in the applicable program rules or by contacting us as provided at the outset of this Privacy Policy.

Additional Notice to California Residents (Shine the Light)

If you are a California resident, we consider any request to opt-out of "sales" or "sharing" as a request pursuant to California's "Shine the Light" law to stop sharing your personal information covered by that law with third parties for their direct marketing purposes.

Additional Notice to Nevada Residents

Nevada Revised Statutes Chapter 603A allows Nevada residents to opt-out of the "sale" of certain types of personal information. Subject to several exceptions, Nevada law defines "sale" to mean the exchange of certain types of personal information for monetary consideration to another person. If you are a Nevada resident who wishes to exercise your "sale" opt-out rights, you may submit a request to us using the contact information listed at the end of this Privacy Policy.